Why hire full-time when you can have my decades of marketing expertise—in strategy, brand, product, digital and communication—for a fraction of the cost?
Delivering Complete Marketing Solutions.
Delivering Complete Marketing Solutions.
Fractional Marketing Solutions, Full Time Impact.
Fractional Marketing: The Expertise You Didn’t Know You Needed
When people hear “fractional marketing,” they often don’t understand what it means. It’s not about breaking marketing into pieces; it’s about accessing top-tier expertise on a flexible, part-time basis. Imagine having a highly skilled marketing leader—strategic, adaptable, and results-driven—without the cost of a full-time hire.
Fractional marketing offers the flexibility modern businesses demand—efficient, scalable, and perfectly suited to today’s fast-changing marketing needs.
Fractional marketing is ideal for growing businesses that need:
- Both strategy and execution but can’t afford a full-time senior marketing resource or a complete department.
- High-caliber expertise to support their team and act as an extension of their leadership—advising on broader marketing issues to drive growth, reduce costs, and improve efficiency.
- Extra resources for specific projects or campaigns where specialised expertise is needed and not easily found on a part-time basis.
At Mirav Strategy & Marketing, I deliver tailored leadership and execution when and where your business needs it most.
Let’s Solve Your Biggest Marketing Challenges Together
I work with growing businesses to create tailored marketing solutions that deliver results. Whether your business is navigating growth hurdles, struggling with brand awareness, or gearing up to launch a new product, I bring the expertise to tackle your challenges and turn them into measurable wins.
My Approach to Delivering Results
Strategic Marketing
Crafting clear, data-driven strategies aligned with your goals.
Digital Marketing
Building strategies that not only connect but convert.
Brand Marketing & Positioning
Shaping brands ready to grow and stand out.
Product & Category Management
Helping your products thrive in competitive markets
Campaign Development (B2B/B2C)
Designing and executing campaigns that hit the mark.
Marketing Communications & Events
Making your message clear, effective and compelling.
Why Partner with Me?
Diverse Experience
I’ve worked across diverse industries in both B2B & B2C and gained expertise in all areas of marketing.
Flexible Expertise
Whether you need a marketing manager to roll up their sleeves or a CMO to guide strategy, I adapt to your needs.
Results-Driven
I specialise in solving complex problems, reducing costs, improving efficiency, and driving growth.
Qualified and Proven
With a Bachelor of Business, a Master of Marketing, and years of delivering results, I know what works—and I make it happen.
Businesses That I’ve Worked With From 2002 - 2023
Home Improvements Brand Manager
2000 – 2008
Paints & Coatings Product Marketer
2008 – 2013
Hardware Retail & Trade Product Manager
2014 – 2016
Electrical Marketing Manager
2016 – 2019
Paints & Coatings Senior Product Manager
2021 – 2022
Automotive Head of Marketing, Communications & Product
2022 – 2023
"driving business growth with a clear, impactful positioning that set us apart in the industry"
Mira quickly understood the complexities of the polyurethane industry and developed and executed a strategic marketing and communication plan that repositioned Pacific Urethanes. As an all-rounder fractional marketer, she seamlessly combined strategy and execution, strengthening our market presence, elevating brand perception, and driving business growth with a clear, impactful positioning that set us apart in the industry.
Darren Millar
CEO
Pacific Urethanes
Simon Holt
Founder / Manager
Visual Culture
Mira was fantastic in refining our messaging and positioning. I struggled to articulate our unique value, but her strategic guidance and sharp insights uncovered our true differentiation. She crafted a concise, impactful message that transformed our brand. Her input also elevated our website structure. I highly recommend Mira for businesses seeking standout positioning.
Arati Nayak
Director
Sunrise Preschools Early Education
Mira was strategic in understanding the complexities of early education, crafting a seamless and compelling brand story. She transformed our website into a visually stunning, user-friendly platform that enhances customer experience, improves lead generation, and makes navigation effortless—ensuring parents and the community connect with us more effectively.
Darren Millar
CEO
Pacific Urethanes
Mira quickly understood the complexities of the polyurethane industry and developed and executed a strategic marketing and communication plan that repositioned Pacific Urethanes. As an all-rounder fractional marketer, she seamlessly combined strategy and execution, strengthening our market presence, elevating brand perception, and driving business growth with a clear, impactful positioning that set us apart in the industry.
Areas of Marketing Expertise
I provide comprehensive marketing solutions tailored to your business needs. Contact me to discuss your marketing requirements.
Marketing Strategy & Marketing Plan
Crafting tailored strategies to achieve business goals and maximise market opportunities.
Branding & Brand Positioning
Develop distinctive branding and positioning to resonate with your target audience and build loyalty.
Website Design & Development
Creating stunning, user-friendly websites that drive engagement and conversions.
SEO & SEM
Enhancing online visibility through strategic search engine optimisation and marketing.
Digital Marketing
Leverage digital channels to reach, engage, and convert your ideal customers effectively.
Video Marketing & Podcast, Story Telling
Create compelling videos, podcasts, and stories that captivate audiences and enhance brand narratives.
Social Media Marketing & Ad Campaigns
Build brand awareness and generate leads through strategic social media engagement and advertising.
Content Writing
Producing high-quality, impactful content that informs, engages, and converts audiences.
Ready to Transform Your Marketing?
Let’s chat. Whether it’s solving a specific challenge or elevating your entire marketing strategy, I’m here to help. Contact me today for a free brand and marketing audit—your first step toward achieving your business goals.