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Mira Varathan

Mirav Strategy & Marketing

Why hire full-time when you can have my decades of marketing expertise—in strategy, brand, product, digital and communication — For a fraction of the cost?
Mira Varathan

Fractional Marketing Solutions, Full Time Impact.

Mirav Strategy & Marketing

Why hire full-time when you can have my decades of marketing expertise—in strategy, brand, product, digital and communication — For a fraction of the cost?

Fractional Marketing Solutions, Full Time Impact.

Fractional Marketing:
The Expertise You Didn’t Know You Needed.

When people hear “fractional marketing,” they often don’t understand what it means. It’s not about breaking marketing into pieces; it’s about accessing top-tier expertise on a flexible, part-time basis. Imagine having a highly skilled marketing leader—strategic, adaptable, and results-driven—without the cost of a full-time hire.
Fractional marketing offers the flexibility modern businesses demand—efficient, scalable, and perfectly suited to today’s fast-changing marketing needs.

Fractional marketing is ideal for growing businesses that need:

At Mirav Strategy & Marketing, I deliver tailored leadership and execution when and where your business needs it most.

  • Both strategy and execution but can’t afford a full-time senior marketing resource or a complete department.
  • High-caliber expertise to support their team and act as an extension of their leadership—advising on broader marketing issues to drive growth, reduce costs, and improve efficiency.
  • Extra resources for specific projects or campaigns where specialised expertise is needed and not easily found on a part-time basis.

Let’s Solve Your Biggest Marketing Challenges Together


I work with growing businesses to create tailored marketing solutions that deliver results. Whether your business is navigating growth hurdles, struggling with brand awareness, or gearing up to launch a new product, I bring the expertise to tackle your challenges and turn them into measurable wins.

My Approach
To Delivering Results

Strategic Marketing

Crafting clear, data-driven strategies aligned with your goals.

Digital Marketing

Building strategies that not only connect but convert.

Brand Marketing & Positioning

Shaping brands ready to grow and stand out.

Product & Category Management

Helping your products thrive in competitive markets.

Campaign Development (B2B/B2C)

Designing and executing campaigns that hit the mark.

Marketing Communications & Events

Making your message clear, effective and compelling.

Why Partner with Me?

Diverse Experience

Diverse Experience

I’ve worked across diverse industries in both B2B & B2C and gained expertise in all areas of marketing.
Flexible Expertise

Flexible Expertise

Whether you need a marketing manager to roll up their sleeves or a CMO to guide strategy, I adapt to your needs.
Flexible Expertise

Results-Driven

I specialise in solving complex problems, reducing costs, improving efficiency, and driving growth.
Flexible Expertise

Qualified and Proven

With a Bachelor of Business, a Master of Marketing, and years of delivering results, I know what works—and I make it happen.

Areas of Marketing Expertise

I provide comprehensive marketing solutions tailored to your business needs. Contact me to discuss your marketing requirements.

Marketing Strategy & Marketing Plan

Crafting tailored strategies to achieve business goals and maximise market opportunities.
Branding & Brand Positioning

Branding & Brand Positioning

Develop distinctive branding and positioning to resonate with your target audience and build loyalty.
Website Design & Development

Website Design & Development

Creating stunning, user-friendly websites that drive engagement and conversions.

SEO & SEM

Enhancing online visibility through strategic search engine optimisation and marketing.
Digital Marketing

Digital Marketing

Leverage digital channels to reach, engage, and convert your ideal customers effectively.

Video Marketing & Podcast, Story Telling

Create compelling videos, podcasts, and stories that captivate audiences and enhance brand narratives.
Social Media Marketing & Ad Campaigns

Social Media Marketing & Ad Campaigns

Build brand awareness and generate leads through strategic social media engagement and advertising.
Content Writing

Content Writing

Producing high-quality, impactful content that informs, engages, and converts audiences.

    Darren Millar

    CEO, Pacific Urethanes
    “driving business growth with a clear, impactful positioning that set us apart in the industry”

    Mira quickly understood the complexities of the polyurethane industry and developed and executed a strategic marketing and communication plan that repositioned Pacific Urethanes. As an all-rounder fractional marketer, she seamlessly combined strategy and execution, strengthening our market presence, elevating brand perception, and driving business growth with a clear, impactful positioning that set us apart in the industry.

    Mira was fantastic in refining our messaging and positioning. I struggled to articulate our unique value, but her strategic guidance and sharp insights uncovered our true differentiation. She crafted a concise, impactful message that transformed our brand. Her input also elevated our website structure. I highly recommend Mira for businesses seeking standout positioning.

    Visual Culture

    Simon Holt

    Founder/Manager
    Visual Culture
    Mira was strategic in understanding the complexities of early education, crafting a seamless and compelling brand story. She transformed our website into a visually stunning, user-friendly platform that enhances customer experience, improves lead generation, and makes navigation effortless—ensuring parents and the community connect with us more effectively.

    Sunrise Preschool & Long Day Care Centres

    Arati Nayak

    Director
    Sunrise Preschools Early Education

    Ready to Transform Your Marketing?

    Let’s chat. Whether it’s solving a specific challenge or elevating your entire marketing strategy, I’m here to help. Contact me today for a free brand and marketing audit—your first step toward achieving your business goals.