Pacific Urethanes
Developed a New Interactive Website in Just 7 Weeks!
I spearheaded the development of Pacific Urethanes’ new interactive website, achieving completion within a remarkable 7-week timeframe.
Key Achievements:
- In-depth Performance Analysis: Conducted a thorough review of Pacific Urethanes’ Google Analytics to identify site performance metrics and pinpointed areas for improvement.
- Competitor Benchmarking: Researched and benchmarked against leading competitors within the chemical industry to ensure the website’s strategic positioning and user experience excellence.
- Effective Project Management: Defined clear project scopes, collaborated with a suitable web agency, and meticulously managed the project from inception to completion—delivering on time, within budget, and meeting stringent deadlines.
Results
- SEO Optimisation and Modern Design: The revamped website is optimised for search engines, featuring a modern aesthetic that reinforces Pacific Urethanes’ strong branding
- Clear Market Positioning: The site distinctly positions Pacific Urethanes as premier formulation specialists, effectively communicating their value propositions across different market segments and showcasing integration of advanced
- Highlighting Case Studies: Case Studies illustrate the team’s organisation’s proficiency in solving intricate challenges, and consistently adding value to their customers
- Prominent Staff Profiles: Key personnel are prominently featured by market segment, enhancing our lead generation efforts by showcasing expertise and fostering customer trust
- Enhanced Lead Generation: Integration of Conversion Cow for improved lead generation capabilities, ensuring valuable leads are captured and converted effectively.