Pacific Urethanes
Integrated Digital Marketing Solutions
I orchestrated comprehensive digital marketing strategies aimed at key customers across diverse sectors including mining, infrastructure, resources, building & construction, and advanced manufacturing.
Initiatives Include:
- Newsletters
- Targeted EDM Campaigns
- Case Studies
- Social Media Marketing
- Video Marketing
- Industry Webinars
- Conference Communications
Results:
- LinkedIn Growth: Achieved over 33% growth in new brand followers on LinkedIn within 8 months.
- High Engagement: Achieved a newsletter/EDM open rate of over 40%, surpassing the industry standard of 36%
- Positive Feedback: Received commendations from numerous customers and industry contacts for impactful digital campaigns.
- Award-Winning Videos: Developed two award-winning videos within 4 weeks, contributing to Pacific Urethanes’ success in winning Chemistry Australia’s Net Zero Transition Award.