Pacific Urethanes, a leader in the chemical industry, has partnered with me to address a spectrum of marketing challenges and opportunities. Our collaboration spans strategic communications, corporate presentations, brand positioning, Chemistry Australia’s award submissions and the development of comprehensive marketing solutions. With a focus on enhancing their online presence, I developed a new website, targeted email marketing and social media strategies. Furthermore, I am supporting their efforts in creating impactful case studies and trade marketing communications tailored for diverse market segments including mining, infrastructure, building and construction. This case study explores my journey with Pacific Urethanes as I navigate through these multifaceted projects to achieve their marketing objectives effectively.

Date: Sept 2023-2024
Technology Used: Strategic Marketing, Branding, SEO, Social Media, WordPress, Marketing Automation (Constant Contact & Hubspot), Video Marketing