Pacific Urethanes
Helped Pacific Urethanes Redefine Their Brand Positioning
I collaborated closely with Pacific Urethanes’ executive leadership team to redefine their brand positioning, setting the stage for future growth and market differentiation.
Results:
- Clarified Identity: Clearly communicated their expertise as “Polyurethane Formulation Specialists” and their commitment to innovation with the tagline “We Innovate Polyurethane Solutions,” aligning with their vision to lead in sustainable and innovative solutions.
- Modernise Brand Elements: Developed new brand elements to modernize Pacific Urethanes’ identity, establishing them as innovative leaders in polyurethane formulation while preserving their core values.