Sunrise Preschools are not-for-profit organisations. In response to heightened competition in the early childhood education sector, Sunrise Preschools embarked on a strategic journey to redefine its market position. Central to Sunrise’s approach were its unique value propositions, which revolved around a philosophy of inclusivity, a deep love for all, and a holistic educational methodology. To effectively differentiate itself in the market, Sunrise aimed to not only highlight its distinctive values but also showcase its state-of-the-art facilities. This case study delves into how Sunrise addressed these challenges through the development of a new website.