Pacific Urethanes
In that short time, I delivered what had previously taken years to even begin — not by cutting corners, but by having deep clarity and the right strategy from day one.
Developed a New Interactive Website in Just 7 Weeks!
I spearheaded the development of Pacific Urethanes’ new interactive website, achieving completion within a remarkable 7-week timeframe.
Key Achievements
-
In-depth Performance Analysis: Conducted a thorough review of Pacific Urethanes’ Google Analytics to identify site performance metrics and pinpointed areas for improvement.
-
Competitor Benchmarking: Researched and benchmarked against leading competitors within the chemical industry to ensure the website’s strategic positioning and user experience excellence.
-
Effective Project Management: Defined clear project scopes, collaborated with a suitable web agency, and meticulously managed the project from inception to completion—delivering on time, within budget, and meeting stringent deadlines.
Project Date:
Sept 2023-2024
Technologies Used
-
Strategic Marketing
-
Branding
-
SEO
-
Social Media
-
Marketing Automation
-
Video Marketing
Results
SEO Optimisation and Modern Design
The revamped website is optimised for search engines, featuring a modern aesthetic that reinforces Pacific Urethanes’ strong branding.
Clear Market Positioning
The site distinctly positions Pacific Urethanes as premier formulation specialists, effectively communicating their value propositions across different market segments and showcasing integration of advanced.
Highlighting Case Studies
Case Studies illustrate the team’s organisation’s proficiency in solving intricate challenges, and consistently adding value to their customers.
Prominent Staff Profiles
Key personnel are prominently featured by market segment, enhancing our lead generation efforts by showcasing expertise and fostering customer trust.
Enhanced Lead Generation
Integration of Conversion Cow for improved lead generation capabilities, ensuring valuable leads are captured and converted effectively.